About Us
High Tech. Low Key.
Socks that don’t slouch. Towels that don’t scratch. Undies that don’t itch. Loungewear that doesn’t overheat. Because in our world, comfort comes first.
As experts in comf—nology, we’re reinventing tech—omfortable. Sounds sciencey, but it’s actually very simple: products that perform better, so you can feel good-er.
It’s what we get out of bed in the morning for—and go to sleep at night in.
Cutting-edge technology has never felt so soft.
Moisture-wicking. Odour-absorbing. Organic-combed. Which might mean nothing to you, but means everything to your skin—and the person sitting next to you at the dinner table.
Our signature, sustainable blends—CoolBlend™, BreezeBlend™, NudeTech™—keep you warm when it's cold, cool when it's hot, and free from embarrassing sweat patches on first dates. Feels.
We’re on a mission to make the world feel good. Like watching Michelle Yeoh win an Oscar.
Our story is a touching one — literally.
Co-founders Rex and Nathan have been friends for over 15 years. After scratching their heads — and their skin — for nearly as long, they realised they needed to be the ones to make a change in the textile space.
Rex brought his expertise in fabric technology, while Nathan showed up with his passion for sustainability, and together they set out to create the world's most comfortable and sustainable brand — stuff that feels good for the planet, but also feels good to spend all week wearing.
4 years, 24 products, 5 patented materials, and thousands of paires of sold-out socks later, they’re still in total control behind the seams at Paire. Developing, designing, and doing everything from scratch, since day one. Minus the scratch.
We’ve got skin in the game.
Skin is our biggest organ. But we won’t bore you with the details. That’s what your doctor is for.
What we can tell you is that everything we make is designed with skin in mind. Sweaty skin. Dry skin. Chafe-prone skin. Your skin. Whether it’s setting foot on a 3-day hike, or equally as ambitious, a Netflix marathon.
Everything we make, we feel comfortable wearing ourselves. So you can feel good embarking on whatever your day throws at you—or whatever your skin has scheduled.
You’ve now entered a blister-free, slouch-proof, scratch-less zone. Time to get comfy.
Let customers speak for us
I bought the lipstick underwear to travel to Europe and also as a treat post surgery. They were so comfortable and I really didn’t know I had them on! I ll definitely be buying more for both myself and my girlfriends… I think the latter will thank me!
So comfortable and light. They are May favourite 😍
So comfortable
Am currently using my thermal on a Europe trip (winter). Warm, lightweight, breathable and dries quickly after washing. Love it!
I love these undies! They're really comfy and lightweight. They stay in place, unlike most undies, don't show VPL and are cool.
Really sheer, lovely fabric that is so comfortable to wear & doesn’t show a pantry line. Hand or machine washes in a laundry bag & they line dry super quickly. Great for travel.
Quarter Sock
Really comfortable and easy to wear.
Lovely soft and comfortable for the days you want more cover
Perfect no ride knickers and so light in the summer heat
Got these for my upcoming travels but started wearing them straight away. Very lightweight, ideal for the summer and great for the VPL. I bought a second pack!
Great comfortable socks, will buy more when I need more. Love them.
Very comfy and warm socks. Love the fit!
LOVE these undies! Even though they're 'granny undies' they are SO comfortable- even after a sweaty gym session!
These are so good, you don't know you have them on! Excellent for travelling or just everyday. Almost completely dry as soon as they come out of the washing machine. Will definitely buy more.
Featured Products
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